Flux/Flow Cocktails

Project: Flux/Flow is ALIAH's sophomore EP. Most artists release clothing as merchandise following the release of a project. What is something that ALIAH could release as a product that is unique? That makes people feel the songs? Bottled cocktails! Flux/Flow cocktails are named after 3 songs from the project. The purpose of creating these bottled cocktails is to recreate buzz around the project by connecting it to an exclusive product that was given away for FREE.​

We have released a short commercial to introduce the project and are creating campaigns for each flavor.​

Role: Strategist, Creative Directior, Designer, Social Media Coordinator, Film + Editor.