Task: Produce three digital banner ads focused on Pink® Oil Moisturizer (POM). The primary objective of the campaign is to maintain the current consumer franchise and cultivate new users.

Insight: Luster’s Pink Oil Moisturizer is a legacy product. Generations of people in the black community have used what we call “pink hair lotion” for many years.

Idea: Let’s remind people of why Luster’s Pink Oil Moisturizer is the MVP (Most Valuable Product) by focusing on its key attributes and historical excellence.

Body Copy: Take your hair care to the next level and trust a tried and true product on your tresses. Pink Moisturizing Oil is an OG when it comes to providing moisture while adding sleek and shine no matter what style you floss. Nourishing hair since 1957 and passed down through generations like a magic potion, there’s nothing better than Pink.