Car Moods

Problem: Most people don’t think about using Spotify in the car because they’re stuck in the habit of listening to the radio.

Insight: Summer time is all about riding around in the car with your friends, bumping your speakers and singing out loud while on your way to enjoy festivities.

Idea: Let's create Spotify "Car Moods" playlists for major cities where we can showcase local, up and coming, and renowned artists. New and legendary!

Execution: OOH ads will be created to promote these playlists using up & coming artists' lyrics via car focused media: drive-thrus, gas stations, car washes, and parking meters.