Dosist: No More Campaign

Problem: People have been self medicating even before the legalization of recreational marijuana and probably will continue to do so.

Insight: Self medicating comes with its issues: Not knowing the THC to CBD ratio you're smoking. Having inverse reactions. And most importantly, dealing with a flakey weed man.

Idea: With Dosist, you know exactly what you're consuming, in a convenient pen, that is always accessible.

Execution: Create OOH ads that showcase what you no longer have to deal with when it comes to your THC source by making fun of things your weed man says.