TIMBSTOK

The series, hosted by artist and New York native, Cleotrapa, showcases how craftsmanship and culture collide at the Shed. Each short-form episode shows why the Original Yellow Boot has lasted the test of time, giving viewers a deeper look into how our icon is created, innovated, and styled around the world.

We released a series teaser, six full episodes, and accompanying episodic teasers throughout July, 2023.

Role: Social copywriter

The videos

The Copy

The Results

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Frito-Lay My Joy

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ALIAH: BRB EP Campaign