TIKTOK FOR BUSINESS
THE ASK
Drive awareness of the 2025 TikTok What's Next Trend Report within the business and industry community by engaging marketing and advertising professionals through entertaining, trend-led content that shows the trends in action rather than just explaining them.
THE APPROACH
Leaning into the Identity Osmosis trend from the 2025 What's Next Report, we tapped into the power of perspective by illustrating a relatable POV: a worker caught in a daydream about an ideal, community-driven work event. The concept brings the trend to life by blurring the lines between personal desire and professional identity, then snapping back to reality. It highlights how work culture is being reimagined through a more human and community-first lens.
Role: Senior Copywriter
Duties: Concept writing, script writing
VO Script
VO:
(0:02) Aight, i’ma let you go. Back in the office.
(0:05) Let me get ready for this meeting.
(0:07) Ok, let's g—
(0:08) Ay, yo—
(0:10) We haven’t been this close since our agency’s CAYA event.
(0:12) That was tough OR That was a moment.
DREAM SEQUENCE VO:
(0:14) Everybody looked good
I met so many cool creatives
Just great vibes
I wonder when our next one will b—
VO:
(0:25) Oh it’s 2:15, time to get into this TikTok Trend Report.