Jon Basil’s POV
Jon Basíl is a black owned tequila, hand-crafted from the harvest to the application of the table. Having a well known status in Chicago, Jon Basíl wanted me to ideate a few social and experiential ideas to showcase their cultural relevance.
Execution: Let’s create a playlist that illustrates how Jon Basil can be integrated into their world. Accompanying this playlist, is a promotional social video from the POV of a bottle of Jon Basil.