TEQUILA HERRADURA: RECIPE OF THE SEASON  

THE ASK 

Devise social-first concepts (influencer & influencer-like) for Tequila Herradura that spotlight Herradura’s heritage through the lens of multicultural influencers with a specific focus on reaching diverse audiences tapped into culture.  

THE APPROACH 

Go-live with snackable Influencer-led content between :06-:15s for paid social that resonates with Cultural Creatives, is easily digestible and garners maximum reach & engagement for Herradura’s brand truth as the Tequila with 150 years of excellence. To embody the spirit of Tequila Herradura we’ll connect with the worlds of luxury, craft and lifestyle.

We're reintroducing Herradura to the culture and claiming the title of ‘the spirit of the season’. Wherever this season takes you, let's raise a glass or two to the season.

Through a rich media mix featuring diverse creators and influencers, we'll collaborate to seamlessly integrate Tequila Herradura into their routines.

To spark the most engagement and inspire the most creativity, we’ll partner with our Cultural Creatives across content areas that matter the most to our audience: beauty, fashion, food, culture and home.

Role: Senior Copywriter

Duties: Brief writing, script writing, guiding creators in ideation